CI Renaissance Comittee [Social Responsibility]

Concept of HIROMI INAYOSHI Social Responsibility

HIROMI INAYOSHI Social Responsibility

Since 1996 I have been working on many social action
programs on a global scale with all the ability and creativity bestowed
on me as designer and artist. They are the projects carried out
by a Japanese NPO, NGO Earth Identity Projectss, and CI Renaissance
Committee. The history of these diverse activities is precisely
my message for the next generation.

Hiromi Inayoshi



Through CI Renaissance Committee established
in 1996, I have opened up a new and unique realm of
design, unheard of anywhere in the world. This
new realm is precisely the Social Design, a renaissance
of design. Thus, a new round of my challenge as
Social Design Innovator has already begun.

CI=Corporate Identity


New Design Movement - The CI Renaissance

I have maintained that CI is culture and art, and
based on this principle, I have developed many CI designs
in Inayoshi-style. They are quite the opposite of the busi-
ness-style CI, but have in them the most important basics of
graphic design which every graphic designer should
aim at. I have also wanted for the young designers and its
to-bes to think seriously how they can use their natural
talent and creativity to make a positive contribution to society
and the world These thoughts of mine have prompted me
to start a new design movement - the CI Renaissance, and
to establish the CI Renaissance Committee. After its es-
tablishment in April 1996, the Committee has been promoting
various cultural and design activities. Among them,
the first nextgeneration CI exhibition titled “Hiromi Inayoshi vs.
Gaku Ota” held in November 1996, hit the headlines not
vs. only in the domain of design but also in the society outside.
It was the world first-ever competition in which the appli-
cant designers themselves solicited, through public medias,
for public organizations, NGOs and NPOs to be their
clients, and Mr. Gaku Ohta and I selected 2 organizations from
them to be the final clients for whom the applicants com-
peted their designs and to whom the best works chosen by
judges and visitors were presented free. Over 100
organizations answered the solicitation of the designers and
the competition was given full-color one-page coverage
in the Nikkei Shimbun, a major financial press, giving a large
on the business community. The two organizations
selected for this CI competition were Human Saga and ALIVE.
Afterwards, CI Renaissance Committee formed a partner-
ship with NPO/NGO Earth Identity Projects and, acting as its art
division, has cooperated in many of its social and peace-
promoting activities. Through every opportunity in these global
activities, I would like to demonstrate the great impact
society and the world. that the immense power of designers
have on I am greatly thankful to many people who have
shown the understanding for, shared, and supported the activ-
ities of the Committee, and deeply appreciate it if more
and more people would share our thoughts and activities.

Hiromi Inayoshi
CI Renaissance Committee



By symbolizing the sign language for the deaf,
I created a compelling visual expression
of CI Renaissance Committee, the brainchild of
my thought and philosophy. Furthermore,
the logotype in Braille is abstraction, in contrast
to the concrete symbol mark made by
photography. When they were incorporated into
one art work, an identity design never seen
before was born. The poster series of CI Renais-
sance Committee, in which the symbol marks
in their own rights are laid out as main visual sub-
jects, won the Gold Prize in the Advertising
Poster Section of New York ADC.